Fact: Well designed book covers sell children’s books

We all know the old phrase, “you can’t judge a book by its cover.” Is it true? The big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors. Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance?

As an indie author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain basement cover about the turn around in sales when they hire a professional cover designer to design and illustrate a new an improved cover. The results are amazing.

The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. Is this fair? No. But it’s a fact.

Today I want to talk about what goes into designing a cover for the chapter book “Little Dreamer” by Nell Jones. The author and I discussed what she wanted to show on the cover. We considered many scenes some are shown below, but many more that are not shown here. We tried Little D dreaming about becoming an astronaut. And we tried Little D giving a picture to her teacher Miss Amelia. But most of all we agreed that Little D should be dreaming of her future while in her classroom.

Sketches for cover

So the final cover design shows Little D in her classroom daydreaming about her future instead of listening to her teacher Miss Amelia. The caterpillar represents her metamorphosis from a young girl to a young woman throughout the story. The window frame and wall of her classroom have dissolved to reveal the boundless world that is available to dreamers.

Cover art for "Little Dreamer" chapter book cover

Colors were given special consideration. Of course, red, bright orange and green colors jump off the shelf. But in this situation, we felt a softer color scheme would show the dreamy quality best. Just because a bright color jumps out at a potential customer is not the best reason to use it. The color scheme must fit the tone and subject of the story. This is a chapter book, so it has a little older audience. I have shown the artwork on the left and the book cover with all text on the right.

 

If you are interested in talking to me about illustrating your children’s book or designing a cover for you, contact me by using the form below.

 

 

Creating the main characters for children’s books

Bringing the main character for a chapter book to life.

When I illustrate books for other authors it is a collaborative process. I want the author to love the characters I create for them as much as I do. Many of my clients send me photos of people they know that they would like the characters to resemble. I say resemble because I don’t create portraits for each page. That would require many photos from many angles of each character and take much too much time to get them just right.

LILd 20

This is the picture I was given for the young Little D for the latest book I illustrated.Yes, the image was this blurry and very small. From this image I had to create the main character.

Sketches for book

It took many rounds of sketches until I finally found the right look for Little D that I was happy with and the client loved.

On the next blog post, I will show you how the cover is planned and put together to print.

I illustrate picture books and chapter books for publishers and self-publishing authors. If you would like to talk about illustrating your picture book or chapter book use the form below to contact me.

Becoming a chapter book

In my last post titled “The Birth of a Chapter Book”, I talked about the process of breaking down the pages to make sure your story will fit on the number of pages available and to make sure the illustrations are distributed throughout the book.

When I started with the author, Nell Jones, all the illustrations ended up in the first 10 pages. After that, the illustrations popped up every 8-9 full pages of text. Some early chapter books use a small black and white illustration at every chapter heading, but Nell wanted to have full-page illustrations in black and white every few pages.Little Dreamer storyboard

The text had to break at the right places so the illustrations would make sense. I had to figure out roughly how many words would fit on a page and where the page breaks would come. This meant that some of the author’s favorite scenes had to be eliminated and other illustrations had to be added later on in the story so everything would even out.

images of characters

The images the author sent to use for inspiration for the characters.

Before I started the pencils for each spread, the author sent me photos of what she wanted the main characters to look like. My characters didn’t have to be exactly the same, but at least a resemblance to the photos.  In some cases the photos were small and blurry, so I did my best.

My next blog post on this subject will show how the actual illustrations developed from rough pencils to finished.

 

 

 

 

Contact me using the form below if you want to talk about illustrating your book.

The birth of a chapter book.

I am very lucky to be working as the illustrator with children’s book author Nell Jones on a new chapter book Called Little Dreamer. It will be the first book in the Institute of Higher Fun and Learning Series. Many authors I work with prefer to keep their covers a secret until publication date. When that is the case,  I can’t share anything I am working on.

Nell has agreed with me that the sooner friends and potentials customers can become a part of the process the better. Nell’s book will not be published for several months, but we are going to share the process.

You will be able to see the step-by-step process involved in creating a children’s book. Below to the left is the finished cover. To the right is the rough pencil created for the cover

LILD small color cover

little pencil cover

Nell and I have worked together to develop the characters and the scenes. Nell even sent me photos of some people she knew that looked liked her characters. Nell lives in Ogalala, Nebraska and I live in St. Louis Missouri, so this means a lot of emails and phone calls back and forth.

We have been working together since early May. A lot of details about the breakdown of pages and how many illustrations were needed had to be settled before I even started on the rough pencils. Below is an early sample of the method we used to break down what pages would be text and what pages would be illustrations.

LILD sample breakdown

In future blogs, I will continue with our step-by-step creative process of illustrating a children’s book.