How to find a Children’s Book Illustrator for your self-published book

Why are many children’s book illustrators unwilling to work with self-publishing authors?

I am afraid, a few illustrators have very good reasons for this attitude. As a professional illustrator, I get emails from self-publishing authors all the time, who love my illustrations and want me to illustrate their book. They want me to quote a price by return email. But they don’t tell me if it’s a picture book, chapter book or middle grade or how many illustrated pages they need. Occasionally an author will say I don’t need a big fancy book, I only want a small book, maybe 12 pages. How much will that be? These questions put me in an awkward position. I don’t have enough information to give them a price.

Mouse artists working together

They want me to just “sketch-up” something fast. “Don’t spend any time.” But they want the main character to look like their niece at four years wearing the dress they gave her for her birthday. The little boy character to look like the boy on that program on TV (they can’t remember the name of) only change his hair to blond hair. The house in the background should look just like their Aunt Ethel’s house, they don’t have a picture, but it has shutters. AND of course, the dog should look like their deceased dog Rover (they do have pictures).  –Yes, people have asked me to do all of these things. None of this is fast or easy for me at all.

I can already tell this author will take a lot of my time and will not value my experience or expertise. Do I give them a ballpark figure that covers all kinds of books and situations, or do I probe for more details? Probing takes my time away from other jobs.

Some hints about how to find and work with an illustrator:

• Do your research, search Google, Yahoo or Bing for  “children’s book illustrators.” Read their websites and blogs. Go to organization websites for illustrators such as the Society of Children’s Book Writers and Illustrators www. SCBWI.org or ChildrensIllustrators.com

• When you find an illustrator you want to work with be nice when you contact them. Nice goes a long way.

• When contacting the illustrator to get pricing, give all the details they will need to decide how long your book will take to illustrate. What kind of book for children is it? What age child is the book for. Give them an idea of the length of the book,  how many characters, how detailed do you want the backgrounds, do you want spreads or single pages, cover and back cover. Will the illustrator also be designing and digitally assembling the book for printing?

I usually respond by telling them:

Most picture books are 32-pages with approx 14 spreads and one or two single pages illustrated. They also will need a cover, back cover and a title page. If the author also needs the cover and interior pages designed with the text in place that requires more time and costs more. I highly suggest doing this using a designer or an illustrator who specializes in design.  Even if your book is well illustrated and well-written, poor design can undermine the entire look and quality of the book.

If it’s a chapter book they will need a color cover, back cover and at least one illustration (color or black and white) per chapter.

Middle-grade books have a color cover and several or no black and white inside illustrations.

I also absolutely positively need to read your manuscript before I decide to illustrate your book and give you a firm price.  I want to know if my style fits the story? Is there enough action in the book to illustrate? Has the author done their homework in preparing the manuscript? Are the illustrator notes too confining?

I fully immerse myself in the current book I am illustrating. My illustrations will make up one-half of the content of the book and I take this responsibility very seriously. A picture book takes me 4 to 8 months to illustrate depending on how complicated the book is and how organized the author is. This is a business for me, it is a full-time job.  Be sure to set aside enough in your budget to do your book justice. Don’t ask a professional illustrator to spend 4 to 8 months illustrating your book for fun or exposure. This is why most illustrators will not work with self-publishing authors.

Remember, in the marketplace (bookstore or Amazon), your book will first be judged by its cover.  Do you want your book judged solely by amateurish illustrations and an awkward cover design?

Why am I willing to work with self-publishing authors?

Occasionally I find an author who values my time, talent and expertise. When I read their manuscript I can tell it has been carefully edited for content and as well as grammar. They belong to an experienced SCBWI critique group or they have used a professional children’s book editor. They have taken the time to learn about writing for children and their manuscript clearly shows it. The language and word count are perfect for the age group for which they are writing.

I think children’s book authors are some of the most talented and clever people on earth. I enjoy getting to know them during the months we work together on their book. Contact me below if you want to talk to me about your children’s book.

Visit my website to see if I’m the perfect illustrator to bring your picture book or chapter book to life.

 

I hosted a Q&A: “Ask an Illustrator” forum today

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Today on my Facebook page https://www.facebook.com/Dayne.Sislen.Illustrator/ I hosted a 4-hour Q&A period “Ask A Children’s Book Illustrator.” I answered questions about illustrating children’s books; how to self-publish; advantages of each POD company; how to find an illustrator; when you don’t need an illustrator and more. I enjoy talking to children’s book authors. Below is a transcript of some of the questions and answers. If you don’t see an answer to your question, I am always happy to answer questions using the form below on this page.

#self-publishing, #picturebooks, #kidlit, #kidlitart, #illustration, #POD.

Kathy Marie Hi Dayne! I have been contemplating my book and whether to try again. I think my biggest question would be which format to pursue. We had talked about print versus digital. At this point, I would probably need the simplest jumping off point. What is your suggestion for me to get started again? Thanks!

Dayne Sislen Illustrator The easiest way would be to forget about personalizing each book (Kathy and I talked about this earlier). Personalization is very expensive and difficult to do. You can self-publish for almost no cost up-front (because you already have your illustrations) or submit your book to traditional publishers and if they chose to publish your book, they pay you.

Kathy Marie Yes, I’ve given up the idea about doing the personalization. But I was exploring the idea of making the book an app. So just self-publish printed would be the best route?

Dayne Sislen Illustrator If you decide to self-publish, I would suggest Print-on-demand. The books are printed as they are ordered you get the profit. Very little upfront costs for you.

Kathy Marie Okay, thanks! And is there a print-on-demand option that you feel is the best?

Dayne Sislen Illustrator An app or e-book would certainly be cool to do. With Amazon CreateSpace and KDP you can do both an e-book and soft cover. Apps are a different matter and designed completely differently. Usually, they are best if there is a lot of interaction.

Kathy Marie I will start doing my homework and research again…and you know I’ll be back with more questions later. Thanks for the help! If I actually get this off the ground, will I break the record for the longest wait you have had to see your work published? 😀

Dayne Sislen Illustrator I like to use IngramSpark for hardcover books. You can use all three, CreateSpace, IngramSpark and KDP if you like.

Dayne Sislen Illustrator Yes, You will break the record for the length of time taken for a book to be completed. (The illustrations for Kathy’s book were finished many years ago) I would love to see your book published. It’s such a great idea and it has such a wonderful built-in market.

Kathy Marie Alrighty…another goal then. I like breaking records! 😀

Kathy Marie Thought of another question…will I need to work through my LLC to self-publish?

Dayne Sislen Illustrator I would suggest you do this. It’s not hard to do online on your state’s website. Don’t pay a lawyer to do it. I took a course with the Volunteer Lawyers for the Arts in my city. They walked us through the process, it’s very easy and very cheap. It’s fun to think up your own publishing house name.

Kathy Marie Okay, thanks. I would look to resurrect my old LLC, which I assume is still technically mine. I closed the business bank account on it years ago, but I don’t really know how the rest of it works or if I still even really have the LLC. Another piece of homework I guess. Thanks again for your time and this was a fun and helpful idea!

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Barbara Schuermann Stock Stuckey Hi Dayne, first of all, thank you for your kindness, in giving your time, to share your knowledge with us. My question would be – who would you recommend to publish my book? I have been looking at Ingram Spark and Create Space. The book was designed on Shutterfly and I would like to use that exact format. Can that exact book be converted to IngramSpark? Also, where should I purchase my ISBN number? My preference for Ingram Spark has to do with their return policy and also the 55% discount. I am so confused, thank you!

Dayne Sislen Illustrator Thanks for asking this question. I have used both CreateSpace and IngramSpark. Each has their strong points.

Dayne Sislen Illustrator CreateSpace is easier to use and slightly cheaper. They do not have hardcover books. When you publish with CS your book will never be listed as out of print by Amazon. You also make a little bit more on each on each book sold on Amazon, but much less on books sold on B&N and independent bookstores.

Dayne Sislen Illustrator I like the hardcover books at IngramSparks. It only cost a small bit more to publish your book with IngramSpark and you can set your price and percent of discount. Independent books stores will be able to order your book and you will make more per book. You will make a tiny bit less on Amazon and your book may be listed as out of stock occasionally.

Barbara Schuermann Stock Stuckey This is my first book. I am leading toward Ingram Spark then also I have heard about Lightning Source, do you know anything about them? As a first time writer who would like to write sequels to my book, what would you suggest?

Dayne Sislen Illustrator IngramSpark and Lightning Source are the same company. Lightning Source prints for IngramSpark, as a small self-publisher you should use IngramSpark. Their website is very user-friendly, you can figure out how much your books will cost and how much you will make on each using their charts.

Dayne Sislen Illustrator I also suggest you publish your soft cover books with CreateSpace and your hardcover books with IngramSpark. That way you have the best of both. You will always be listed as in stock on Amazon with CreateSpace and if you want to sell through B&N or an independent bookstore, you will do better with IngramSpark.

Dayne Sislen Illustrator CreateSpace is very easy for a non-professional to set up using MS Word. IngramSpark works best if you use professional software like Adobe InDesign. If you hire a professional children’s book illustrator and designer they can set everything up for you. If you want to also have an e-book CreateSpace and IngramSpark can convert your files. I have no idea what the quality is like.

Dayne Sislen Illustrator Be sure to buy your own ISBN number. Get them directly from the source Bowkers, http://.myidentifiers.com. Do not buy them from CreateSpace, Amazon will be your publisher of record. You really don’t want that.

Barbara Schuermann Stock Stuckey My book is all photographs, would that be something you would work with?

Dayne Sislen Illustrator Printing your books is really the easy part. The hard part is marketing them. Be prepared for almost a full-time job. Amazon makes the books available, but you have to get customers to Amazon. If you become a top seller in your category, Amazon will give your book a boost by suggesting it to customers.

Barbara Schuermann Stock Stuckey Wow, glad to hear you say that! It seems to be the hardest part for me. I have been marketing my book for years. I have read for schools, daycare centers, Barnes and Noble in Wisconsin and Barnes and Noble in St. Louis, all with very favorable reviews. I just can’t seem to get it printed. 🙂

Dayne Sislen Illustrator You also asked about taking you book as is from Shutterfly and using the files on another service. I am not familiar with Shutterfly, but I think you put it together online using their online tools. If that is correct, you will not be able to switch it over directly. But, you now have a very good idea of exactly what you want. Each POD service has their own method to prepare files.

Bowker | Identifier Services

My Identifiers is the only official website of the U.S. ISBN Agency. We provide you with the products and services to make your books more discoverable. Get your ISBNs today!

MYIDENTIFIERS.COM

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Abby Lamb Mathews Hi, Dayne! I have a few questions. 1. I want to self-publish the middle grades book I’m working on. I would like to put up a landing page announcing my book, and I would like a simple illustration with three of the characters. Where is the best place to start looking for an illustrator? I’ve found a few on Etsy and Instagram that I like and would love to work with. Is there a protocol for approaching an illustrator? And 2. (And I probably know the answer to this one, but may be surprised…) Would you recommend looking elsewhere (besides Etsy, Instagram, etc…) for someone who has specific experience illustrating children’s books and can guide me, rather than just hiring an illustrator whose work I like? I’m actually looking more for an illustration or two for my web page and then eventually the cover art. So since I’m not concerned with needing as much illustration as a picture book, is it ok to shop by “style” rather than by book experience.
Dayne Sislen Illustrator Another great question. Since you do not need the complete package as you would with a picture book. You won’t need as much technical publishing direction. It is important to find an illustrator who understands the middle-grade genre to design the cover. It’s not just the cover illustration, it’s the complete design. The font and how it’s customized and how the cover competes with other middle-grade covers.
Abby Lamb Mathews Is there a place where middle grades illustrators gather? Or how do you go about finding someone who is middle grades specific??

Dayne Sislen Illustrator I would look on the SCBWI.org website. There is a listing of illustrators who are members. Find one who’s work you like or find one close to where you live.

Abby Lamb Mathews I saw that on your website just now! That would be an awesome group to join, period! Thank you for your guidance! Glad I found you on Twitter!!
Dayne Sislen Illustrator I don’t know of any middle-grade specific illustrators. Go to your bookstore, find out who illustrates the covers you admire. I think a picture book Illustrator can do a good job on a middle-grade book if they study the competition and keep the ages of the characters shown age appropriate.
Dayne Sislen Illustrator Yes, SCBWI is a fantastic organization. It’s world-wide in scope, but there are many local chapters in each state. You should attend a workshop or conference. There you might just meet and make friends with the perfect illustrator for your cover and website illustrations. Good Luck.
Abby Lamb Mathews I am officially a member! 😉
Dayne Sislen Illustrator Good for you. You won’t regret it. I hope you make as many supportive good friends as I have.

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Angela Coulson
Hi Dayne, thanks for chatting. If I am shopping my book to traditional publishers, should I already have illustrations completed?

Dayne Sislen Illustrator Good question. If you are submitting your manuscript to traditional publishers or agents DO NOT pay an illustrator to illustrate your books before submission. If your book is selected for publication, the publisher will choose the illustrator and pay for the illustrations. You only need to get your own illustrations if you are self-publishing.

Angela Coulson Thanks for clarifying. Good information to know.

Dayne Sislen Illustrator You are welcome.

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Dayne Sislen Illustrator If you have more questions and I didn’t get to answer them today, visit my blog: https://daynesislendesign.wordpress.com/ and my website: http://DayneSislenDesign.com. On the blog search for past posting in the archives. On my website look under “Questions.” I like to talk to authors about their stories and how to get them published.

6 Steps to self-publishing a picture book

 

manu-girl_finalCongratulations! You have finished your picture book manuscript and decided you want to self-publish.  What’s next?

When self-publishing a children’s book you will need to have illustrations prepared by an illustrator and the book designed and assembled by a designer. It is your choice whether you choose a professional illustrator/designer or a non-professional. A professional illustrator/designer with experience in self-publishing will able to help you step by step through the process. They make the process as smooth and painless as possible and work with your printer to give you the best-printed results. They know what kind of cover will stand out on Amazon’s pages or a shelf in the bookstore. They will carefully read your manuscript over and over until they perfectly understand your characters and can see them clearly in their mind.

Never forget, your readers (or in this case the parents of your readers) buy books because the covers and the blurbs on the back cover appeal to them. If the illustrations in your book are not professional, they will reflect directly on the perceived quality of your book. You can have the most well written and clever book in the world, but if your cover and illustrations are amateurish, your whole book will be judged of as such.

1. The first step is to have your manuscript edited and/or critiqued by someone experienced in writing for children’s books. Modern children’s picture books are rarely longer than 800 words for ages 3-6. They are usually 32 pages long. Chapter books vary as to age range in length and number of illustrations.

2. If you choose me to illustrate and design your book, I will read your manuscript to determine if the story will fit with my illustration style and to decide if it’s a story I am interested in spending 6 months of my life working on. Yes, children’s books picture books take between four and eight months to illustrate. Illustration fees usually run between $5,000-$14,000 depending on the number and complexity of the illustrations. A simple contract will be created and a payment schedule set-up for 1/3 payments at the beginning, final approval of pencils and finished delivery of illustrations.

If I illustrate your book, I will work closely with you on your characters and style of illustration. As the author, you will have a chance to have input. I will prepare the rough drawing of your pages and prepare a dummy to show page breaks. Page breaks are very important for a story’s arc, suspense, and surprise. You will have a chance to approve preliminary work at each step. A preferred color palette will be developed before I start the finished illustrations.

3. You will be responsible for acquiring your own ISBN (International Standard Book Number) from Bowkers and setting up a “fictitious” name for your publishing company so you can have a separate checking account. Be sure to buy more than one ISBN ( one $125 -10 $250), you will need them for each cover type and edition of your book. You may also want to set up an LLC in your state. This is easily taken care of online (there is no reason to pay anyone to do this for you). You should own your own ISBN if you are self-publishing. Do not get a free ISBN from CreateSpace. If you do they will be the publisher of record for your book. Bookstores do not particularly like to work with Amazon. Your book is best published under your own publishing company so you have control. Have fun choosing a creative name.

4. If you are doing printed books, I suggest using POD (Print on Demand) either Create Space (Amazon) or Ingram Spark (Ingram book distributors). They are both very reasonable with very good quality. CreateSpace only prints soft cover books. IngramSpark prints soft cover and hard cover books. There are advantages to both. With CreateSpace, you make a little more selling on Amazon, but they don’t play well with Barnes and Noble and independent bookstores. If a bookstore will accept the book, you get a very small percentage. IngramSpark also sells on Amazon, you will make a little bit less on Amazon, but with IngramSpark you will have the advantage of not only hardcovers, but access to Ingram Books distributors access to independent bookstores and Barnes and Nobel with a better percentage.

5. If you are thinking about an e-book, the options are different and the art preparation is different. It is more challenging to do a children’s picture e-book because of the different screen sizes of the reading devices and the ability to change font sizes. CreateSpace and IngramSpark have an e-book conversion option, I have not heard particularly good things about these services. Perhaps, if you are not picky, this may work for you.

6. The biggest job you will have is marketing and selling your book. Just because your book is listed on Amazon doesn’t mean it will sell. It takes a LOT of promotion on your part. Be prepared.

Hope this helps. I like to help authors with their books. I would like to read your edited manuscript.