How important is a book cover?

Your picture book cover will either make or break your book sales.

You’ve spent many months if not years working on your book. Rewriting it over and over until every word is perfect. But customers will not buy your perfect book if they do not find the cover appealing. I can’t stress how important a book cover is to sales and promotion of a book.

Most books are purchased in bookstores and online. The only way a customer can choose a book is by looking at the cover and reading the limited text on the back cover. When you promote your book, what will customers see first? That’s right, it’s the cover. A book cover is not the place to save money. Using an unskilled illustrator or designer on the cover will doom your book no matter how skillfully it is written.

 

  1. Customers will not purchase a book online with a bad or unreadable book cover.
  2.  Reviewers will not consent to review a book with a bad book cover.
  3.  Bookstores will not take you seriously. Forget about being asked to do a book signing.
  4.  Libraries will not want your book on their shelves.
  5.  You will be at a disadvantage when attending author events.
  6.  Magazine editors will say no to featuring your book on their pages.
  7.  You will not even have success by hiring a publicist. Even they can’t overcome the problem of a bad book cover.

What is the difference?

  1. Professional book covers are easier to read at a reduced size because the title is designed by a graphic designer.
  2. They look professional because they are designed by someone who is trained to work with illustration and text.
  3. Magazines and newspapers love to review them and show them on their pages.
  4.  Customers in bookstores snatch them up.
  5.  Reviewers are can’t wait to review them.
  6.  Amazon shoppers are attracted to them and pop them into their shopping cart.
  7.  Marketing these professionally designed and illustrated books is easier because the cover sells the book.

Which type of cover do you want for your book?

When I illustrate a picture book, I usually illustrate and design the complete book. Below are a few of the picture book covers I have designed for self-publishing authors.

 

If you want to talk about your picture book contact me below:

 

 

 

How important is a book cover?

If your book isn’t selling, it might just be your book cover.

The appropriateness to the genre and the attractiveness of a book cover is so important that even a well-written book will not sell with a poorly designed, and inappropriate book cover. Conversely, a poorly written book with a well designed and illustrated book cover may sell well. A book cover is the first thing a reader sees when looking for a book. In the case of online sales, it is the only things a customer uses to make up their mind. Large publishers will sometimes do two book covers for the same book to see which one brings in more customers.


 

Poorly designed book cover.

Shared from the LousyBookcovers.com website. Posted by Nathan.

A perfect book cover illustrated by one of my favorite illustrators Patrice Barton.

Which one of these books would you buy for your child?

Below is a quote from an article on “Why your books aren’t selling” by Smart Marketing by Chris Syme:

“Reason #1: Bad Book Covers

When I get an email from an author asking why their books are not selling the first thing I do is visit their Amazon author page. Why? I want to see all their book covers. The majority of the time, that is as far as I get.

Many authors have awful book covers—there I said it. I can tell the authors haven’t done any research on the covers in their genre. They look like something made in the 1980s using Photoshop. It’s painful to see, and it’s obvious.”

Click here to read more about “Why your books aren’t selling.


What I can do for you:

I only design and illustrate children’s picture books and book covers. I specialize in children’s books because that is what I love. Children’s books let me use my imagination to bring written characters to life on the printed page. Contact me if you would like to see what I can do with your children’s picture book or cover for your chapter book.

Just because it’s possible to design your own book cover doesn’t mean you should. Not understanding the principles of design and typography as well as what is appropriate for your genre can be detrimental to your book sales. A poorly designed book cover can actually scare potential readers away. I would certainly not even pick up the book shown above.

Professional cover designers know what is successful in your genre and have the talent and tools to create a cover that will improve book sales. You might be able to save money by using WordPress.com or Blogger.com for your free website or use a free mailing program. But don’t cut corners when hiring a professional book cover designer that will make your book stand out and sell.

Cover Don't be a Pig in a Panic!

Shark Dentists and Other Stories by Vincent Immordino Illustrated by Dayne Sislen  Cover_remembers_medium