The joy of working with a children’s book illustrator.

There's a Mouse on My Head

Book by Donna Warwick, illustrated by Dayne Sislen

by Dayne Sislen

Working with a professional children’s book illustrator is a fun process, you will see your ideas, your characters and your words come to life on paper for the first time. If you are planning on self-publishing your manuscript using Print On Demand (POD) like KDP Print or IngramSpark or an independent printer, you WILL need professional illustrations for your children’s book. A professional illustrator will help guide you through the process of self-publishing your book.

I usually start with character sketches for all major characters. Then I make preliminary pencil sketches to develop your story into spreads that move the action along. Your approval is needed for each step. Then I move into more finished drawings for final approval before committing to color. One-third of the total fee is due before each step of the process. The last 1/3 payment is due when I have completed everything to your approval and it is ready to send to your printer or publisher. I work in watercolor, pastel, gouache, oils and with digital brushes that replicate this media. We can discuss which media will work best for your needs. The illustrations for a whole book are usually worked on together, which actually saves time and money. Once I get rolling with the characters, the storyline and matching colors everything moves much faster and smoother. So doing one illustration at a time, isolated from the whole story will take more time and give a much inferior result.

Packaging everything: Putting all the finished illustrations and text together for printing or ebook setup is the last, big step. With my background in graphic design, I can help you here. I am able to deliver art in a publishable format, with the text and illustrations placed properly on the page, in a digital form ready for printing. I can create custom lettering and design the text to fit around the illustrations. I also work directly with your printer as a liaison to make sure the final book looks as good as it can with their equipment when it rolls off the presses.

Shark Dentists and Other Stories by Vincent Immordino Illustrated by Dayne Sislen

Written by Vincent Immordino, illustrated by Dayne Sislen

Book covers are very important!
Never ever let the image that sells you book look amateurish or lackluster. In many cases the cover is all a customer sees before deciding to purchase your book.

Below is a list  of the main points for a cover:

  • Be eye-catching
  • Look professional
  • Communicate the message of the book correctly
  • Work well at a small size for Internet sales, catalogs and e-books
  • Fit-in, or standout in a positive way in the marketplace for the specific genre

The perfect book cover design should hit the mark on all these points. Do people really judge a book by its cover? You bet they do.

Before I can give you a price on illustrating your book, I must see your professionally edited and formatted manuscript. If I feel your story will fit my style of illustration and I can create suitable illustrations that will best develop your story for you, I will agree to talk to you about your plans for the book. Picture books are traditionally 32 pages because of economical printing practices. That means I will be illustrating at least 12-16 full spread illustrations or 28 to 30 single pieces of artwork. That’s a lot of work, it usually takes me 4-8 months. This is how I make my living, it is my full-time job. Please set aside a reasonable budget and time schedule so your book can be illustrated to show off your wonderful story to its best advantage.

Gigi and Grandma Remember

Written by Maggie Konopa, Illustrated by Dayne Sislen

Illustration by Dayne Sislen

Illustration by Dayne Sislen

An important word about Non-disclosure:
If you are worried about showing your manuscript to a stranger. I am very comfortable signing non-disclosure agreements (NDA) prior to seeing your manuscript. So there is no reason to worry about your story. This protects your ownership of your story and maintains confidentiality. I can even provide standard forms, that may be amended to include any additional concerns you may have.

Contract: Once we agree on my fee and delivery date, I will send you a plain language contract that spells out schedule, payment timing, and assignment of publishing copyright for self published works.

Don't Be a Pig in a Panic!

Illustrated by Dayne Sislen

The final step: After I receive your final approval and the final one-third payment, I will place all the finished illustration files for your book in a DropBox* folder and email you a link where you can pick them up. If you have decided I should also be the one to package the files of your book with all text in place and provide digital files to your printer, I’ll email you an electronic proof of your finished book for your approval. Once approval has been received from you on the electronic proof then I handle sending your book to print using your choice of book publishing services. Your book will then be available for sale on Amazon.com, Barnes and Nobel and independent booksellers (should you choose).

Would you like to talk about hiring an illustrator your children’s book idea? Contact Dayne Sislen, below.

Yes, you really should hire a professional children’s book illustrator for your self-published book?

by Dayne Sislen

If you want your book to be able to compete with traditionally published books on the bookshelf and online you need a professional illustrator/designer to help. If you need help navigating the self-publishing process, you definitely need a professional illustrator/book designer.  If you want your book to reflect the high level of your writing it is very important that you find a professional children’s book illustrator/designer.

Great picture book covers

Some of the best current picture book covers on the market.

You’ve spent your time creating a fantastic manuscript for your picture book. You’ve hopefully, had your manuscript critiqued by critique groups, an editor and beta readers (who are not related to you), why do you need to spend money on a professional book designer and illustrator? Couldn’t that money better be spent on advertising or SEO for your author website? Why can’t I just have my teenaged neighbor illustrate my book?

It’s a known fact, book covers sell books.

If your book doesn’t look professional, if it doesn’t stand out on the shelf or the website of an online seller, forget it. All the advertising money in the world will not sell your book. After you make the “easy sells” to relatives and friends who want to help you out, your sales will come to a halt. If customers aren’t attracted to your book’s cover, they will not take a chance by buying it.

We all know the old phrase, “you can’t judge a book by its cover.” It’s true, the big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors.

Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance? As an indie author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain-basement cover about the turn around in sales when they hire a professional cover designer/illustrator to design and illustrate a new an improved cover. The results are amazing.

The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. Is this fair? No. But it’s a fact.

A few children’s books I have designed & illustrated.

Professional designers and illustrators can also help you to navigate the confusing and sometimes dangerous self-publishing process. They can save you thousands of dollars on printing and unneeded services that predatory and unscrupulous “publishers” try to convince you to purchase.

What do you have to lose? A lot if you don’t at least talk to a professional designer/illustrator about your picture book or chapter book cover. I suggest you contact a book designer/illustrator who is a member of The Society of Children’s Book Writers and Illustrators (SCBWI.org) a well-respected international organization dedicated to promoting quality in children’s literature. In the SCBWI illustrator gallery, you can search by name, region (not all states bring results if they are part of larger regions, medium, style, etc. I am an active member of SCBWI and I am proudly listed under the KS/MO region.

You can contact me by sending an email (below). I would be happy to talk about your picture book illustrations.

Can a professional children’s book illustrator help an indie author sell books?

By Dayne Sislen

The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. This isn’t fair but it’s a fact.

We all know the old phrase, ‘you can’t judge a book by its cover.’ Is it true? The big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors. Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance with a background added?

As an indie/self-publishing author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain basement cover about the turn around in sales when they finally hire a professional cover designer to design and illustrate a new an improved cover. The results are amazing.

Your picture book cover will either make or break your book sales.

You’ve spent many months if not years working on your book. Rewriting it over and over until every word is perfect. But customers will not buy your perfectly written book if they do not find the cover appealing. I can’t stress how important a book cover is to sales and promotion of a book.

Most books are purchased in bookstores and online. The only way a customer can choose a book is by looking at the cover and reading the limited text on the back cover. When you promote your book, what will customers see first? That’s right, it’s the cover. A book cover is not the place to save money. Using an unskilled illustrator or designer on the cover will doom your book no matter how skillfully it is written. I have not read the bad example books shown below. I’m sure the writing is much better than the cover is leading customers to believe.

Worst covers4-18

  1. Customers will not purchase a book online with a bad or unreadable book cover.
  2.  Reviewers will not consent to review a book with a bad book cover.
  3.  Bookstores will not take you seriously. Forget about being asked to do a book signing.
  4.  Libraries will not want your book on their shelves.
  5.  You will be at a disadvantage when attending author events.
  6.  Magazine editors will say no to featuring your book on their pages.
  7.  You will not even have success by hiring a publicist. Even they can’t overcome the problem of a bad book cover.

What is the difference?

  1. Professional book covers are easier to read at a reduced size because the title is designed by a graphic designer.
  2. They look professional because they are designed by someone who is trained to work with illustration and text.
  3. Magazines and newspapers love to review them and show them on their pages.
  4.  Customers in bookstores snatch them up.
  5.  Reviewers are can’t wait to review them.
  6.  Amazon shoppers are attracted to them and pop them into their shopping cart.
  7.  Marketing these professionally designed and illustrated books is easier because the cover sells the book.

Which type of cover do you want for your book?

When I illustrate a picture book for an author, I usually design and illustrate not only the cover but every page in the book. That way you know you will not lose your young picture book reader halfway through your book. Each page is designed around your text. Below are a few of the picture book covers I have designed for self-publishing authors.

There's a Mouse on My Head

A Picture book I illustrated for Donna Warwick

Don't Be a Pig in a Panic!

A Picture book I illustrated for Leila Leidke

SPECIAL NOTE:  The above information is for self-publishing or indie authors. If you are thinking about submitting to one of the top 10 traditional publishers and their imprints, you do NOT need to submit your manuscript with illustrations.  The traditional publisher will choose an illustrator for you. They will provide the illustrations and pay for them, but you probably will not have any control over the process. Showing a traditional publisher your manuscript with illustrations may hurt your chances of being traditionally published. I love to work directly with publishers and art directors of these large publishers, but they are the ones who control this process and hire the illustrators.

Best of luck with your publishing journey. Contact me for a bid on illustrating your manuscript if you are interested. I also help self-publishing authors navigate the treacherous waters when searching for a reputable printer and how to avoid predatory publishers.

 

Fact: Well designed book covers sell children’s books

by Dayne Sislen

We all know the old phrase, “you can’t judge a book by its cover.” Is it true? The big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors. Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance?

As an indie author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain basement cover about the turn around in sales when they hire a professional cover designer to design and illustrate a new an improved cover. The results are amazing.

The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. Is this fair? No. But it’s a fact.

Today I want to talk about what goes into designing a cover for the chapter book “Little Dreamer” by Nell Jones. The author and I discussed what she wanted to show on the cover. We considered many scenes some are shown below, but many more that are not shown here. We tried Little D dreaming about becoming an astronaut. And we tried Little D giving a picture to her teacher Miss Amelia. But most of all we agreed that Little D should be dreaming of her future while in her classroom.

Sketches for cover

So the final cover design shows Little D in her classroom daydreaming about her future instead of listening to her teacher Miss Amelia. The caterpillar represents her metamorphosis from a young girl to a young woman throughout the story. The window frame and wall of her classroom have dissolved to reveal the boundless world that is available to dreamers.

Cover art for "Little Dreamer" chapter book cover

Colors were given special consideration. Of course, red, bright orange and green colors jump off the shelf. But in this situation, we felt a softer color scheme would show the dreamy quality best. Just because a bright color jumps out at a potential customer is not the best reason to use it. The color scheme must fit the tone and subject of the story. This is a chapter book, so it has a little older audience. I have shown the artwork on the left and the book cover with all text on the right.

 

If you are interested in talking to me about illustrating your children’s book or designing a cover for you, contact me by using the form below.

 

 

Is your your self-published children’s book doomed for failure?

Some self-published children’s books look unprofessional because of the poor quality of the illustrations. It won’t matter that your book is well written, has great characters, and a terrific plot. Customers will only see the cover. All your hard work will be judged not worthy in a few seconds.

Self-published children’s books need professional illustrations. I encourage you to hire a professional illustrator/designer to present your book in the very best possible light. Hiring a professional will give your book an advantage over books illustrated by amateurs. So give your book a fighting chance and find a pro to do the job. It is important for self-publishing authors to choose their illustrator carefully. After all, with a picture book, the illustrator is telling one-half of your story. The illustration on the cover and the cover design will either encourage or discourage customers to pick up and buy your book. The inside illustrations will keep a child’s attention on the story and please the reader of the book.

A beautifully illustrated cover will add credibility to your picture book. Reviewers will be more likely to give it their time. Parents and grandparents will pick your book up off the shelf (or the Amazon page) and want to buy it.

Screen Shot 2018-08-05 at 1.36.30 PMIf you are self-publishing a picture book you might wonder why children’s books need illustrations. Most authors really don’t want to spend the extra money to hire a professional illustrator. There is one very popular children’s book on the market now called “The Book With No Pictures” by B.J. Novak. It doesn’t use pictures but it does rely on cleverly designed typography to keep kids interested.  The words on the page graphically whisper and scream silly words. A professional book designer was used for the book.

Other than that one book, I can’t think of any other children’s book without pictures. Chapter books have only a few illustrations. The cover, of course, and maybe at each chapter heading. The illustrations are there to just add a touch of interest and break up large areas of text. Lately, there is a movement to add more illustrations to newer chapter books. Some old favorites are being republished with more illustrations. Kids love them.

Screen Shot 2018-08-05 at 1.40.32 PM

Examples of chapter books

Picture books are entirely different. The illustrations in picture books play a major role. The illustrations provide visual clues that are important to understanding the story. On each page, the illustrations act together with only a few carefully chosen words to create a complete story that is understood by children and enjoyed by parents.

Don’t doom your picture book to failure. Contact a professional children’s book illustrator to present your book in the most desirable way.

Screen Shot 2018-08-05 at 1.49.39 PM

Examples of picture books

There are many places to find professional illustrators. Try these websites: The Society for Children’s Book Writers and Illustrator’s website (SCBWI), The Children’s Book ArtistsChildrens illustrators, and Upwork.

I am listed on the SCBWI’s website (Dayne Sislen). I also have a website portfolio: http://DayneSislen.com

Contact me using the form below. I am happy to talk to you about your book. I am a professional children’s book illustrator and book designer with experience with picture books and chapter books. I promise not to share or abuse your contact information.

MY_BookCovers

A few of the covers I have illustrated and designed.

How important is a book cover?

Your picture book cover will either make or break your book sales.

You’ve spent many months if not years working on your book. Rewriting it over and over until every word is perfect. But customers will not buy your perfect book if they do not find the cover appealing. I can’t stress how important a book cover is to sales and promotion of a book.

Most books are purchased in bookstores and online. The only way a customer can choose a book is by looking at the cover and reading the limited text on the back cover. When you promote your book, what will customers see first? That’s right, it’s the cover. A book cover is not the place to save money. Using an unskilled illustrator or designer on the cover will doom your book no matter how skillfully it is written.

Worst covers4-18

  1. Customers will not purchase a book online with a bad or unreadable book cover.
  2.  Reviewers will not consent to review a book with a bad book cover.
  3.  Bookstores will not take you seriously. Forget about being asked to do a book signing.
  4.  Libraries will not want your book on their shelves.
  5.  You will be at a disadvantage when attending author events.
  6.  Magazine editors will say no to featuring your book on their pages.
  7.  You will not even have success by hiring a publicist. Even they can’t overcome the problem of a bad book cover.

What is the difference?

  1. Professional book covers are easier to read at a reduced size because the title is designed by a graphic designer.
  2. They look professional because they are designed by someone who is trained to work with illustration and text.
  3. Magazines and newspapers love to review them and show them on their pages.
  4.  Customers in bookstores snatch them up.
  5.  Reviewers are can’t wait to review them.
  6.  Amazon shoppers are attracted to them and pop them into their shopping cart.
  7.  Marketing these professionally designed and illustrated books is easier because the cover sells the book.

Which type of cover do you want for your book?

When I illustrate a picture book, I usually illustrate and design the complete book. Below are a few of the picture book covers I have designed for self-publishing authors.

 

If you want to talk about your picture book contact me below:

 

 

 

How important is a book cover?

If your book isn’t selling, it might just be your book cover.

The appropriateness to the genre and the attractiveness of a book cover is so important that even a well-written book will not sell with a poorly designed, and inappropriate book cover. Conversely, a poorly written book with a well designed and illustrated book cover may sell well. A book cover is the first thing a reader sees when looking for a book. In the case of online sales, it is the only things a customer uses to make up their mind. Large publishers will sometimes do two book covers for the same book to see which one brings in more customers.


 

Poorly designed book cover.

Shared from the LousyBookcovers.com website. Posted by Nathan.

A perfect book cover illustrated by one of my favorite illustrators Patrice Barton.

Which one of these books would you buy for your child?

Below is a quote from an article on “Why your books aren’t selling” by Smart Marketing by Chris Syme:

“Reason #1: Bad Book Covers

When I get an email from an author asking why their books are not selling the first thing I do is visit their Amazon author page. Why? I want to see all their book covers. The majority of the time, that is as far as I get.

Many authors have awful book covers—there I said it. I can tell the authors haven’t done any research on the covers in their genre. They look like something made in the 1980s using Photoshop. It’s painful to see, and it’s obvious.”

Click here to read more about “Why your books aren’t selling.


What I can do for you:

I only design and illustrate children’s picture books and book covers. I specialize in children’s books because that is what I love. Children’s books let me use my imagination to bring written characters to life on the printed page. Contact me if you would like to see what I can do with your children’s picture book or cover for your chapter book.

Just because it’s possible to design your own book cover doesn’t mean you should. Not understanding the principles of design and typography as well as what is appropriate for your genre can be detrimental to your book sales. A poorly designed book cover can actually scare potential readers away. I would certainly not even pick up the book shown above.

Professional cover designers know what is successful in your genre and have the talent and tools to create a cover that will improve book sales. You might be able to save money by using WordPress.com or Blogger.com for your free website or use a free mailing program. But don’t cut corners when hiring a professional book cover designer that will make your book stand out and sell.

Cover Don't be a Pig in a Panic!

Shark Dentists and Other Stories by Vincent Immordino Illustrated by Dayne Sislen  Cover_remembers_medium