By Dayne Sislen
The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. This isn’t fair but it’s a fact.
We all know the old phrase, ‘you can’t judge a book by its cover.’ Is it true? The big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors. Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance with a background added?
As an indie/self-publishing author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain basement cover about the turn around in sales when they finally hire a professional cover designer to design and illustrate a new an improved cover. The results are amazing.
Your picture book cover will either make or break your book sales.
You’ve spent many months if not years working on your book. Rewriting it over and over until every word is perfect. But customers will not buy your perfectly written book if they do not find the cover appealing. I can’t stress how important a book cover is to sales and promotion of a book.
Most books are purchased in bookstores and online. The only way a customer can choose a book is by looking at the cover and reading the limited text on the back cover. When you promote your book, what will customers see first? That’s right, it’s the cover. A book cover is not the place to save money. Using an unskilled illustrator or designer on the cover will doom your book no matter how skillfully it is written. I have not read the bad example books shown below. I’m sure the writing is much better than the cover is leading customers to believe.
- Customers will not purchase a book online with a bad or unreadable book cover.
- Reviewers will not consent to review a book with a bad book cover.
- Bookstores will not take you seriously. Forget about being asked to do a book signing.
- Libraries will not want your book on their shelves.
- You will be at a disadvantage when attending author events.
- Magazine editors will say no to featuring your book on their pages.
- You will not even have success by hiring a publicist. Even they can’t overcome the problem of a bad book cover.
What is the difference?
- Professional book covers are easier to read at a reduced size because the title is designed by a graphic designer.
- They look professional because they are designed by someone who is trained to work with illustration and text.
- Magazines and newspapers love to review them and show them on their pages.
- Customers in bookstores snatch them up.
- Reviewers are can’t wait to review them.
- Amazon shoppers are attracted to them and pop them into their shopping cart.
- Marketing these professionally designed and illustrated books is easier because the cover sells the book.
Which type of cover do you want for your book?
When I illustrate a picture book for an author, I usually design and illustrate not only the cover but every page in the book. That way you know you will not lose your young picture book reader halfway through your book. Each page is designed around your text. Below are a few of the picture book covers I have designed for self-publishing authors.
SPECIAL NOTE: The above information is for self-publishing or indie authors. If you are thinking about submitting to one of the top 10 traditional publishers and their imprints, you do NOT need to submit your manuscript with illustrations. The traditional publisher will choose an illustrator for you. They will provide the illustrations and pay for them, but you probably will not have any control over the process. Showing a traditional publisher your manuscript with illustrations may hurt your chances of being traditionally published. I love to work directly with publishers and art directors of these large publishers, but they are the ones who control this process and hire the illustrators.
Best of luck with your publishing journey. Contact me for a bid on illustrating your manuscript if you are interested. I also help self-publishing authors navigate the treacherous waters when searching for a reputable printer and how to avoid predatory publishers.