by Dayne Sislen
If you want your book to be able to compete with traditionally published books on the bookshelf and online you need a professional illustrator/designer to help. If you need help navigating the self-publishing process, you definitely need a professional illustrator/book designer. If you want your book to reflect the high level of your writing it is very important that you find a professional children’s book illustrator/designer.
You’ve spent your time creating a fantastic manuscript for your picture book. You’ve hopefully, had your manuscript critiqued by critique groups, an editor and beta readers (who are not related to you), why do you need to spend money on a professional book designer and illustrator? Couldn’t that money better be spent on advertising or SEO for your author website? Why can’t I just have my teenaged neighbor illustrate my book?
It’s a known fact, book covers sell books.
If your book doesn’t look professional, if it doesn’t stand out on the shelf or the website of an online seller, forget it. All the advertising money in the world will not sell your book. After you make the “easy sells” to relatives and friends who want to help you out, your sales will come to a halt. If customers aren’t attracted to your book’s cover, they will not take a chance by buying it.
We all know the old phrase, “you can’t judge a book by its cover.” It’s true, the big publishers believe covers sell books. They spend mega marketing dollars testing out covers for their big-name authors.
Will a red background sell better than a yellow background? Should the main image be a close-up of the main character or show the character at a distance? As an indie author, you probably don’t have the funds or the ability to test market different covers. But ask any author who had a poorly selling book with a bargain-basement cover about the turn around in sales when they hire a professional cover designer/illustrator to design and illustrate a new an improved cover. The results are amazing.
The cover of your book is the first thing buyers see. From this first impression, they will judge the quality of your writing. Is this fair? No. But it’s a fact.
Professional designers and illustrators can also help you to navigate the confusing and sometimes dangerous self-publishing process. They can save you thousands of dollars on printing and unneeded services that predatory and unscrupulous “publishers” try to convince you to purchase.
What do you have to lose? A lot if you don’t at least talk to a professional designer/illustrator about your picture book or chapter book cover. I suggest you contact a book designer/illustrator who is a member of The Society of Children’s Book Writers and Illustrators (SCBWI.org) a well-respected international organization dedicated to promoting quality in children’s literature. In the SCBWI illustrator gallery, you can search by name, region (not all states bring results if they are part of larger regions, medium, style, etc. I am an active member of SCBWI and I am proudly listed under the KS/MO region.
You can contact me by sending an email (below). I would be happy to talk about your picture book illustrations.