How important is a book cover?

If your book isn’t selling, it might just be your book cover.

The appropriateness to the genre and the attractiveness of a book cover is so important that even a well-written book will not sell with a poorly designed, and inappropriate book cover. Conversely, a poorly written book with a well designed and illustrated book cover may sell well. A book cover is the first thing a reader sees when looking for a book. In the case of online sales, it is the only things a customer uses to make up their mind. Large publishers will sometimes do two book covers for the same book to see which one brings in more customers.

A book cover is the first thing a reader sees when looking for a book. In the case of online sales, it is the only things a customer uses to make up their mind. Large publishers will sometimes do two book covers for the same book to see which one brings in more customers.


Below is a quote from an article on “Why your books aren’t selling” by Smart Marketing by Chris Syme:

Poorly designed book cover.

Shared from the LousyBookcovers.com website. Posted by Nathan.

“Reason #1: Bad Book Covers

When I get an email from an author asking why their books are not selling the first thing I do is go to their Amazon author page. Why? I want to see all their book covers. The majority of the time, that is as far as I get.

Many authors have awful book covers—there I said it. I can tell the authors haven’t done any research on the covers in their genre. They look like something made in the 1980s using Photoshop. It’s painful to see, and it’s obvious.”

Click here to read more about “Why your books aren’t selling.


Just because it’s possible to design your own book cover doesn’t mean you should. Not understanding the principles of design and typography as well as what is appropriate for your genre can be detrimental to your book sales. A poorly designed book cover can actually scare potential readers away. I would certainly not even pick up the book shown above.

Professional cover designers know what is successful in your genre and have the talent and tools to create a cover that will improve book sales. You might be able to save money by using WordPress.com or Blogger.com for your free website or use a free mailing program. But don’t cut corners when hiring a professional book cover designer that will make your book stand out and sell.

Cover Don't be a Pig in a Panic!

 

I only design and illustrate children’s picture books and book covers. I specialize in children’s books because that is what I love. Children’s books let me use my imagination to bring written characters to life on the printed page. Contact me if you would like to see what I can do with your children’s picture book or cover for your chapter book.